Every website has an architecture and navigation
system, however, very few have a strategically-engineered architecture or a usability-tested navigation system. Proper website architecture and intuitive navigation systems are crucial to the success of every website from simple online brochure-ware websites
to sophisticated e-commerce consumer shopping portals. Visitors should
not have to fumble through a series of menus and links to be able to
find and assimilate the information they want. If they do, they will
quickly become frustrated and leave the site for another online business
with better architecture and navigation.
Dynamic Digital Advertising provides
planned website architecture and navigation as an integral component
of our professional custom website design and website development process
for successful online businesses.
Companies who choose Dynamic Digital Advertising
are choosing custom website design and website development professionals
who strive to understand your company's needs and goals. DDA plans a
logical architecture that facilitates the website navigation of all
potential visitors. When planning website architecture, Dynamic Digital
Advertising’s architects and designers utilize research from DDA's
Internet marketing analysts, aesthetic style guides from DDA's website
designers, navigation parameters from DDA's usability technicians, and
input from DDA's optimized content writers. The result is the construction
of an organized website that provides effortless navigability and seamless
dissemination of information to the visitor.
Dynamic Digital Advertising has been designing,
developing, and launching user-friendly websites since 1994 from our
location in the greater Philadelphia area. Dynamic Digital Advertising
is proud to serve clients nationally and regionally in Pennsylvania,
New Jersey, New York, and Delaware with a full spectrum of advertising
services for superior website architecture and navigation implementation.
Dynamic Digital Advertising’s
company of professional custom website design and website development
team knows how to organize and present layers of complicated information.
DDA designs multiple menu systems based on a visitor’s
level of need, immediacy, and understanding. Visitors have varying levels
of experience in website navigation and potentially a wide variety of
reasons for visiting a website. A well-architectured and properly-structured
website allows a wide variety of users to find the product, service,
or information they want with minimum frustration or misunderstanding
that can result from information overload.
You are asking for a visitor’s time. You are
asking him or her to make the necessary effort to find the information
they want, to assimilate that information, and, ultimately, to come
to the conclusion you want. Dynamic Digital Advertising makes this experience
effortless and user-friendly, intuitive and comfortable, interactive
and impressive. Over all the experience must be positive to help convert
your visitors into customers.