Paid inclusion is a product of search
engine marketing that allows an advertiser to pay a search engine
to be included in their index. The cost is very high in an effort to
eliminate any completely nonsensical websites and also to earn revenue
for a search engine. Most paid inclusion programs are year long contracts
and many also include Pay Per Click fees.
Paid inclusion standards vary from search engine
to search engine. Yahoo mixes paid inclusion sites with all search results.
Google does not allow advertisers to pay for inclusion in their search
The greatest problem with paid inclusion is that
its ranking has everything to do with how much money advertisers have
paid and much less to do with the relevancy of their content. Search
engine users are aware of the difference and trust websites that do
not pay for their placement more. That is why DDA, a professional search
marketing and website
design company, uses organic
search engine optimization to achieve a high search position within
the page results on the major search engines.