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Paid Inclusion

Paid inclusion is a product of search engine marketing that allows an advertiser to pay a search engine to be included in their index. The cost is very high in an effort to eliminate any completely nonsensical websites and also to earn revenue for a search engine. Most paid inclusion programs are year long contracts and many also include Pay Per Click fees.

Paid inclusion standards vary from search engine to search engine. Yahoo mixes paid inclusion sites with all search results. Google does not allow advertisers to pay for inclusion in their search engine listings.

The greatest problem with paid inclusion is that its ranking has everything to do with how much money advertisers have paid and much less to do with the relevancy of their content. Search engine users are aware of the difference and trust websites that do not pay for their placement more. That is why DDA, a professional search marketing and website design company, uses organic search engine optimization to achieve a high search position within the page results on the major search engines.

 

 

 

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