Since the evolution of the webcast, the music industry has seen some significant changes in how music is promoted and experienced. Independent musicians have been successful in utilizing webcasts as a way to distribute and promote new music. In addition, music listeners have a new way to obtain their latest favorite songs without having to run to the store.
With the music industry's recent complaint about broadcast radio and access problems, webcasting offers an alternative way to boost music sales, especially since the decline of CD sales. In fact, it offers the most growth for music via the Internet. One example of this can be seen with the success behind Internet radio, which provides commercial-free programming.
The phenomenal impact that webcasting has over the music industry is nothing new, but instead has been a growing trend. In the early 90s, the Recording Industry Association of America (or RIAA) recognized that webcasting created a whole new industry when it came to music. As a result, it worked with Congress to produce ways of preserving copyright holders' rights. Two important acts were established: the Digital Performance Right in Sound Recordings Act (DPRA) and the Digital Millennium Copyright Act (DCPA).
Today, the use of webcasting is an important part of the music industry. For example, music award shows can be seen via webcasts (i.e. MTV Music Awards) and satellite radio streams music over the Internet (i.e. Sirius Radio). With worldwide success in music, it's easy to see that webcasting is a trend that won't be disappearing any time soon.
Dynamic Digital Advertising, a leading web design and development company, utilizes an outstanding staff of web designers, technicians, and graphic artists to customize webcasts for your company's needs. Allow webcasts to boost your sales while simplifying everyday tasks, such as conference calls and meetings.
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