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Who's Who in Search Engine Marketing
Google
Google Adwords
Yahoo
Yahoo Overture
MSN
MSN Adcenter
Other Search Engines
Industrial Directories
Number Three Search Engine: MSN
MSN, Microsoft's search engine network, is the third largest search engine with 11% of search engine users claiming it as their primary search engine1. MSN reaches 2 out of 3 search engine users daily and over 40 million a month2. Developing a website powered by organic search engine optimization, with the help of a professional custom website design company like Dynamic Digital Advertising (DDA), can help an advertiser achieve a higher search position within MSN's search listings. MSN has other online advertising options, such as Adcenter, a Pay Per Click (PPC) advertising program.
MSN Features
MSN Search has a special system that starts with a team of their own
editors. These editors monitor the most popular searches and hand-pick
those searches they consider most relevant to the search content. This
system causes many in the search engine marketing field to believe that
MSN is the search engine with the most relevant data. MSN's email feature,
Hotmail, is a free email service with 2GB of memory that has 215 million
active members worldwide. MSN Messenger has 185 million active members
and is currently the largest IM service available with the ability to
also connect with Yahoo! Messenger members. MSN Encarta is an online
encyclopedia designed with students in mind, with clear organization,
frequent updates and Homework Center designed to help students answer
difficult questions.
The Future of MSN
MSN has made a $100 million long term global campaign dedicated to organic
search, constantly making updates to search so that the most precise
and relevant pages are delivered. MSN is currently working on developing
its own crawler-based technology to break free from being powered by
Yahoo. MSN has seen revenue decrease 2%, to $593 million, in the second
quarter of 20063 and is currently seeking ways to revamp their online
advertising techniques. Some of the options they are considering will
differentiate MSN from their bigger, competing search engines Google
and Yahoo! such as selling ads on Xbox, Xbox Live and on some new web-based
software products like Office Live and Windows Live.
1 Nielsen//Netratings
2 Nielsen//Netratings
3 BtoB Magazine Feb 13, 2006
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