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Organic Search Engine Marketing
a PPC Alternative
Overview, What Is Organic Search Engine Marketing?
Organic Search Engine Marketing Click Through Rates
Organic Search Engine Marketing Costs
Organic Search Engine Optimization Firms
Fraud Search Engine Optimization Companies
The Credibility of First Page Rankings
What is Organic Search
Engine Marketing?
Organic search engine marketing (SEM) is a Pay Per Click (PPC) search engine marketing alternative which uses keyword research and content development strategies to place an advertiser's ads in the top listings of a search engine. Seventy percent of search engine users report visiting organic sites daily1, making organic SEM done by a professional website marketing and custom website design company, like Dynamic Digital Advertising (DDA), crucial for driving traffic to your website.
How Does Organic Search Engine Marketing Work?
Organic listings, otherwise known as natural or ethical listings, are
not paid for rather they appear in the top listings of search engines
because the search engine has deemed it editorially important. In order
for a site to be considered editorially important, a professional SEM
firm does extensive keyword research to determine what keywords are
being searched in relation to an advertiser's product. Then website
content is crafted around these keywords, making the content as relevant
as possible. Links within a website also help a search engine deem that
website editorially important. The more links point to a website, the
more relevant a search engine will consider it and then place it higher
on its results page.
Trust
Natural search result listings have earned more trust among search engine
users than PPC advertising listings. One study found that 86% of search
engine users trust organic search results2. The same study
also found that 29% of search engine users report being annoyed by paid
search results3.
The importance of SEM firms
Advertiser’s can turn to a professional website design company
like DDA to help them earn the trust of search engine users by becoming
listed in the top organic search results. There are a few problems that
come with free online advertising. The most common problem is over optimization.
Some questionable SEM companies may use hidden text to place keywords
on an advertiser’s site to over optimize the site which ultimately
may result in a site being banned from a search engine. Other problems
include shadow domains, doorway pages and bad neighborhoods (link farms).
Working closely with a well respected internet marketing and website
design company like DDA will guarantee an advertiser will not have to
worry about these problems.
1 Are Corporate Websites Optimized for SEO? By Paul
Bruemmer, 2005
2 eMarketer 2003
3 eMarketer 2003
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