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Online Video Advertising Gains Momentum

At this year's Search Engine Strategies conference, August 7-10 in San Jose, CA, a session was held called "Online Video Advertising," which revealed marketers increasing interest in using video on the internet to market their products and services. The number of search engines users with broadband access grows every day, making the use of multimedia advertising, as a way to gain a web visitor's attention, highly efficient.

Panelists discussed the value of creating an online advertising video, particularly targeting teens and young adults, calling them the video (or "V") generation. Online videos are created with bold images, intense soundtracks and a fast-paced arrangement of clips to capture and engage a generation that is used to getting information immediately and easily. Panelists also refer to this generation as the ADD generation and express the need for advertisers to keep their advertisements short yet explosive as to turn these young viewers into dedicated customers.

The discussion reviewed some powerful online videos and highlighted what they believe will be the latest trends in multimedia advertising. Clips of videos that fuse two different brands together are becoming a trend that panelists only see as growing-melding two different brands into a fast-paced advertisement that does double the work to create dedicated customers to two separate brands.

The trends also show that online video advertising is occurring on the organic pages and that programs, like Adsense, that do have video capabilities are rarely using this feature. This only highlights a company's need to invest in an organic search engine marketing program. Furthermore, advertiser's can turn to Dynamic Digital Advertising to kill two birds with one stone. DDA is a professional web site design and development company that excels in creating engaging videos that can be viewed over the Internet. Through the combined efforts of our copywriters who create the effective keyword-driven content that is the goal of any organic search engine optimization program as well as the creation of compelling video advertisements by our expert videographers, advertisers can stay up-to-date on the latest trends and capture the intended audience they are targeting.



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Dynamic Digital Advertising, a custom website design company, often incorporates 3D models into e-commerce websites as well as corporate websites. Because DDA is also a search engine optimization company and search engine marketing firm, Dynamic Digital Advertising has an intrinsic understanding of how 3D models can be incorporated to enhance the user’s experience without detracting from search engine rankings. Armed with a proprietary professional website development process, DDA is able to create the type of website that earns maximum search engine rankings and that impresses every visitor.
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Dynamic Digital Advertising does more than generate high-end 3D models: as a full-service advertising agency, Dynamic Digital Advertising can create just about any type of print or web-based media to help clients launch more successful ad campaigns. A client gets the image for the medium of his or her choosing; Dynamic Digital Advertising, after all, does have one of the most expansive and diverse graphic design service offerings in the United States. From show-stealing trade show displays to eye-catching web graphic designs, Dynamic Digital Advertising can help you grow your business today.
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