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Shifting the Focus in Keyword-Rich Content Development

Basic keyword-rich content development may lead to good search engine rankings, however, it may not lead to an overall successful website. What you get when you achieve good search engine rankings is a lot of traffic, which is great, but it by no means guarantees a sale. It's the job of your copy and usability elements to generate sales for your website. Consequently, there has been a shift in the thinking behind keyword-rich content development.

Most company websites feature company-focused copy that promotes the many attributes of their organization and its products or services. However, in keeping with the user-friendly trend that is occurring in today's website designs, companies are leaning toward customer-focused copy that addresses the needs of both site visitors and search engines. Now, keyword-rich content development demands that search engine optimization (SEO) copywriters effectively weave the client's key phrases into the text without making them stand out and generate copy that speaks to a target audience in their own language.

Dynamic Digital Advertising (DDA) is one of the first professional website design and development companies to employ a staff of degreed SEO copywriters who know what it takes to produce content that reads as naturally as possible to humans while giving the search engine spiders and bots what they need in order to boost website rankings. But how is such a feat mastered? Below is an example of how we are taking keyword-rich content development to the next level.

Instead of using an optimized company-focused headline such as this, "Turn to the Professionals at Access Security Corporation for All of Your Security System Needs" our copywriters would change the headline to read "Access Security Corporation of Pennsylvania, Residential and Commercial Security Systems From a Trusted Neighbor." The second headline is not only highly optimized, but it makes it perfectly clear that this company is local and trustworthy, directly addressing the needs of their customers.

While it's great to reinforce your website with keyword-rich content development for higher rankings, what's more important is that the copy generate a broader customer base and the potential to make more sales. It just goes to show that, even if your site has high positioning, copywriting can play an incredibly important role in bringing growth to your business. After all, what's the point of having good rankings if you have no sales? .



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Dynamic Digital Advertising, a custom website design company, often incorporates 3D models into e-commerce websites as well as corporate websites. Because DDA is also a search engine optimization company and search engine marketing firm, Dynamic Digital Advertising has an intrinsic understanding of how 3D models can be incorporated to enhance the user’s experience without detracting from search engine rankings. Armed with a proprietary professional website development process, DDA is able to create the type of website that earns maximum search engine rankings and that impresses every visitor.
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Dynamic Digital Advertising does more than generate high-end 3D models: as a full-service advertising agency, Dynamic Digital Advertising can create just about any type of print or web-based media to help clients launch more successful ad campaigns. A client gets the image for the medium of his or her choosing; Dynamic Digital Advertising, after all, does have one of the most expansive and diverse graphic design service offerings in the United States. From show-stealing trade show displays to eye-catching web graphic designs, Dynamic Digital Advertising can help you grow your business today.
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