Since the beginning of the World Wide Web,
there have been many trends in website design. The first era started
with an academic focus and was geared towards the simple sharing of
information. Then we experienced a shift to the design era or the advent
of more graphics, which gave birth to the techno-hype era in which designers
and clients looked for new ways to stand out and get attention using
the latest web gimmicks. At this time, there was a greater focus on
the glitz and glam of applets, flash, and videos as opposed to content.
Today, we are in a stage of web evolution where a good web experience
is the result of mutual collaboration between presentation (visual design),
interaction (response to users), and organization (site structure).
This stage is referred to as the usability era. What was once considered
a "cool" site is no longer as cool as we initially thought it to be.
Focus is now being placed on usability and user studies. The two extremes
of modern web design are represented below.
Text Only Website Design
Text only sites typically have few graphics, a white background, and
· Advantage - often such sites favor content to design and graphics.
· Disadvantage - text only pages can be uninteresting to some users.
Graphics Only Website Design
Graphics only sites generally have information crammed into a corner
or small boxes.
· Advantage - great looking site with visual appeal.
· Disadvantage - more difficult to use and a longer load time which
can lose an audience.
A professional custom website design and development company, Dynamic
Digital Advertising (DDA), creates website designs for our clients that
strike a balance between the two extremes, the visual and the information,
to blend together a unified piece of design. We implement text and graphics
that enhance the readability and perception of the message being conveyed
to a target audience.
Future trends are leaning toward more grid-like structures, clean designs,
and lots of white space. DDA is staying on top of the latest trends
by developing a grid format website structure that puts all pertinent
information in front of the viewer's eyes and makes it easy for him
or her to find the exact page containing the information they want.
This type of website design requires time, research, and effort on the
part of DDA's professional website developers but is well worth it for
the websites that cover large amounts of information. Websites for which
the grid format is particularly useful are healthcare and medical websites
as well as any website that is trying to educate a large number of people
from all different learning levels.
Dynamic Digital Advertising is continually making great strides in developing
better website designs. By better, we mean more accessible to search
engine spiders and more navigable by website visitors. This means that
the website will rank higher on leading search engines such as Google,
Yahoo, and MSN, and additionally put information at a user's fingertips,
which makes finding what they want easier than ever. For an example
of grid format website design, please visit the DDA portfolio and visit
the Prostate Cancer Treatment GuideT.
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CUSTOM WEBSITE DESIGN AND DEVELOPMENT
Dynamic Digital Advertising, a custom website design company,
often incorporates 3D models into e-commerce websites as well
as corporate websites. Because DDA is also a search engine
optimization company and search engine marketing firm, Dynamic
Digital Advertising has an intrinsic understanding of how
3D models can be incorporated to enhance the users experience
without detracting from search engine rankings. Armed with
a proprietary professional website development process, DDA
is able to create the type of website that earns maximum search
engine rankings and that impresses every visitor.
GRAPHIC DESIGN SERVICES
Dynamic Digital Advertising does more than generate high-end
3D models: as a full-service advertising agency, Dynamic Digital
Advertising can create just about any type of print or web-based
media to help clients launch more successful ad campaigns.
A client gets the image for the medium of his or her choosing;
Dynamic Digital Advertising, after all, does have one of the
most expansive and diverse graphic design service offerings
in the United States. From show-stealing trade show displays
to eye-catching web graphic designs, Dynamic Digital Advertising
can help you grow your business today.