Your Destination is Doing Business Online.
DDA Helps You Reach That Destination…
With a Functional
Plan for Custom Website
Design and Development.
DDA Turns Goals into
Dynamic Digital Advertising’s Functional Plan
goals to formulate
a logical outline for effective website
Through Goal Setting and market
DDA establishes a set of guidelines that distinguishes appropriate design,
organization, and operation. We determine what website functional plans
to implement based on research, discussion, long-term strategy formulation,
and industry-specific information. Goal setting ascertains what you
hope to accomplish through the website. Market research verifies who
your searchers are and how they are searching. When combined, both of
these processes serve as a foundation for creating a functional plan
for your successful online business.
As a pioneering company, Dynamic Digital Advertising
has led the field of professional custom website design and website
development since 1994 from their greater Philadelphia area location.
DDA creates more than an online brochure: we create an online business
for a wide range of industries nationally and locally in Pennsylvania,
New Jersey, New York, and Delaware.
With DDA’s Functional Plan questions are
answered, objectives are met.
What are the priorities?
Dynamic Digital Advertising determines a set of priorities, based on
the goals established in Goal Setting, for the functional capabilities
and the potential utilities of the entire website. The following is
just a few examples of questions DDA answers with their Functional Plan
for website design and website development. What information is most
important? What is the easiest way to get that information? What other
communication tools can be built into the website? Is employee communication
important? Do the company’s core competencies come through? Is
there a specific conversion mechanism and goal page? Is there a strategy
to keep people at the site longer? Is there a project management capability
to facilitate current customer interaction? Are there tools that help
visitors or customers get information that is not readily available?
Are there tools that streamline customer service or fill customer needs
more quickly than a human? Are there interactive tools that streamline
internal procedures? Are there interactive tools that streamline customer
relationship procedures? Is there a need for e-commerce enabling? Is
there a commerce mechanism that can be handled more efficiently online?
Are there inventory or availability issues that can be ported to the
Internet? Are there marketing functions that can support a sales staff
more efficiently and effectively by the Internet? Are there management
tools that can provide detailed information to customers and staff about
procedures and policies?
Who has to be accommodated
by the site and how do you accommodate them?
Diverse people. Diverse needs. One innovative solution.
Dynamic Digital Advertising understands that every website will be visited
by prospects, customers, competitors, employees, potential employees,
and in some cases, media and investors. Different people have different
needs. To accommodate every visitor, DDA works with the client to understand
all of the needs, all of the possibilities, all of the potential advantages
and disadvantages, and determines the long-term strategy for implementation.
What is the range of
Advancements in technology have created a wide range of possibilities
for functional website design and website development. Listed below
are just a few of the various tools offered.
- We program custom online information systems
such as Customer Relationship Management (CRM) tools, which gives
businesses the ability to plan, schedule, and control the pre-sale,
sale, and post-sale activities of their organization to improve long-term
growth and profitability.
- Dynamic Digital Advertising is able to facilitate
direct communication, commercial interaction, and transactional execution
between a customer and a business through e-commerce enabling, with
or without online credit card verification, as well as database driven
information systems and shopping carts.
- DDA can implement a variety of security enhancements
to assure safety and protection for the company, visitors, and the
customers. (i.e. DDA was the developer for one of the first online
military development sites in 1998.) The site contained thousands
of classified documents that were downloadable, editable, and uploadable.
Because of the nature of the material, DDA implemented three levels
of security, including IP screening, which allows only selected computers
to view the site. The website is still live and hosted by DDA.
- Administrative management portals are generally
password protected and offer multiple levels of accessibility and
administrative control. Everything from management and policy statements
to HR centers and form achieving is easily implemented. The great
compatibility and cross-platform commonality of the Internet allows
entire companies to share and communicate, imagine and implement as
a team regardless of location, time zone, or hardware.
- Webcast, two-way video communication, and video
archiving are all services DDA offers including in-studio and on-location
feeds. Companies that wish to simultaneously conduct conferences from
different locations can webcast live with a question and answer function.
The webcast can be archived and streamed for anyone to review at a
The possibilities for functional and utilitarian
website design and website development are endless, however, not every
tool is right for every website. DDA's broad spectrum of in-house digital
services allows clients to implement virtually any functional tool.
From Goal Setting, to research, to functional plan, DDA’s degreed
staff has the knowledge and experience to make professional custom website
design, development, management, enhancement, measurement, marketing,
and promotion easy and successful.