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Organic Search Engine Marketing Costs - Dynamic Digital Advertising

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The Pay Per Click Alternative

Pay Per Click Alternative

Organic Search Engine Marketing
a PPC Alternative

The Cost of Organic Search Engine Marketing

Organic search engine marketing is proven to be very cost effective. Although organic SEO may cost more initially and in the short term, its cost in the long run is much lower than that of a Pay Per Click (PPC) search engine online advertising program. Considering that 70% of all search engine users report visiting organic sites daily, it is extremely beneficial to invest in organic search engine optimization by a professional website promotion and custom website design company like Dynamic Digital Advertising (DDA).

In 2005, $5.75 billion was spent on search engine marketing. Only 11% of that total was spent on organic SEO. Yet, 80% of all click traffic to websites is click throughs on organic SEO listings. As competition grows, PPC keyword costs rise, fraud increases and click throughs decline. Pay Per Click programs will become even less effective, more expensive and less viable when compared to organic SEO programs like those offered by DDA.

Organic SEO Budgets
Cost of organic SEO programs varies greatly from case to case. SEM firms will customize the cost to meet the goals and capabilities of an advertiser. Smaller companies can spend as low as $100 a month while larger companies can pay up to $15,000 a month with some SEO providers. The cost all depends on an advertiser's budget and which SEO services he chooses. A company such as Dynamic Digital Advertising, a professional internet marketing and custom website design company servicing Philadelphia, New Jersey, New York and across the U.S., will work to achieve an advertiser's goals through organic search engine optimization while working within their budget.

Less Risk
Organic search engine optimization does not have the same cost risks as PPC programs. An advertiser never has to worry about problems like click fraud. Nor do they require additional costs for software or management teams to monitor issues like click fraud. Advertisers also get to reap benefits from conversion rates that are 3 times higher than those of PPC online advertising programs1. 

1 SEMPO 2006


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The Original Custom Website Design Company


Since 1994, Dynamic Digital Advertising a custom website design and development company has been creating powerful websites that are both relevant and visually engaging. Through our 14 step development process, websites are tailor made to rank in the first page of search engine results in major search engines like Google, Yahoo and MSN. Our process includes extensive keyword research, content development, organic search engine optimization and search engine marketing. These highly engaging and effective websites make user experience so enjoyable that visitors convert to consumers.
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The most extensive catalog of marketing and promotional graphic design services in the country, Dynamic Digital Advertising, has the resources a company needs to enhance their corporate identity. The skilled graphic designers are expertly trained in areas like CGI, digital photography, 2D and 3D animation, virtual reality and illustration and can utilize these talents to design logos and brands that enhance a corporate identity to impress clients, business partners and investors. DDA also offers expert services in print media and trade show services.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing