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Organic Search Engine Marketing a Pay Per Click Alternative - Dynamic Digital Advertising

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The Pay Per Click Alternative

Pay Per Click Alternative

Organic Search Engine Marketing
a PPC Alternative

Organic Search Engine Marketing a PPC Alternative

Organic search engine marketing is a Pay Per Click search engine marketing alternative that offers advertisers the ability for their website to be listed within the top search results of organic search engine listings without having to pay for placement. A professional website marketing and custom website design company like Dynamic Digital Advertising (DDA) develops an advertiser's website through organic search engine optimization (SEO) and generates more traffic to an advertiser's site than a Pay Per Click program.

The Benefits of Organic SEO
Statistics show that organic search engine optimization (or natural SEO) is a much better method of online advertising for an advertiser to generate traffic to their website:

70% of search engine users report that they visit organic sites on a daily basis1.
50% of search engine users choose a search result by scanning the top organic results, according to an eye tracking study2.
80% of search engine users report they never click on PPC results3.
72.3% of search engine users feel Google’s organic listings are more relevant than their paid results4.
The overall conversion rate of online advertising paid sites is 3 times less than that of unpaid sites5.

What is Organic SEO?
As the statistics show, more search engine users are visiting natural search engine listings, that is why it is so crucial for advertiser's to optimize their website to be listed within the top search results of the major search engines. In organic search engine optimization, a professional search marketing and custom website design company like DDA starts by establishing specific keywords that relate to an advertiser's product. Once the most effective keywords are chosen, content is developed in relation to those keywords. This makes the pages that are listed on the first page of organic search results the most relevant information a consumer can find on that particular keyword. Consumers recognize the relevancy of the page and then trust the advertiser and are more likely to purchase their product or service. 

1 Are Corporate Websites Optimized for SEO? By Paul Bruemmer, 2005
2 Enquiro 2005
3 The iProspect Search Engine User Behavior Study, April 2006
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
5 SEMPO 2006



• Organic SEO



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Copyright © 2006 by Dynamic Digital Advertising All rights reserved

The Original Custom Website Design Company


Since its inception in 1994, Dynamic Digital Advertising has helped websites boost their rankings in the major search engines. We have implemented a 14 step custom website design and development process that optimizes a website to appear in the first page of results in major search engines like Google, Yahoo and MSN. Websites optimized by DDA offer such an enjoyable user experience that visitors convert to customers. Services include extensive keyword research, content development, organic search engine optimization and search engine marketing.
Learn more about website design and development


Dynamic Digital Advertising is proud to be the company in the US with the largest catalog of marketing and promotional graphic design services in the country. DDA has all the graphic design resources needed to design logos and branding that will enhance a corporate identity and impress clients, business partners and potential investors. DDA has an expertly trained team of graphic designers that excel in areas like digital photography, animation, print media, trade show displays and videos and CGI, to name just a few.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing