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The Pay Per Click Reality - Dynamic Digital Advertising

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The Pay Per Click Alternative

Pay Per Click Alternative

The Pay Per Click Reality

The Pay Per Click Reality

Studies show that users prefer organic search engine listings optimized by a professional website promotion and custom website design company like Dynamic Digital Advertising (DDA) than Pay Per Click (PPC) search engine listings.

Pay Per Click Visits
Research shows that a significantly lower number of search engine users click on PPC sites than organic sites:

An eye tracking study showed that 50 percent of users begin their search by scanning the top organic results1.
4 out of 5 search engine users report they never click on PPC results2.
70% report they visit organic sites daily3.

Because Pay Per Click advertisers pay for the position their sites appear on a search results page, search engine users have begun to recognize that their content is not necessarily relevant:

72.3% of search engine users feel Google’s organic listings are more relevant than their paid results4.
29 percent of search engine users report being "annoyed" by PPC ads5.
The overall conversion rate of paid advertising sites is 3 times less than that of unpaid sites6.

The Cost of PPC Advertising
Pay Per Click advertising has grown into a billion dollar industry and costs continue to increase:
$4.7 billion was spent on Pay Per Click marketing campaigns in 2005, 81% of the total $5.75 billion spent on search engine marketing7.
Keywords costs increase in price at least 20% a year.
One survey revealed that 57% of respondents reported they felt the keywords and keyword phrases they wanted were "too expensive" and 51 percent revealed they fear they pay too much8.

Pay Per Click can seem like the perfect advertising format for smaller companies because the offer nominal initial cost and the ability to control spending. The truth is organic search listings are generating more traffic and with better results than Pay Per Click listings. That is why it is essential for an advertiser to invest in organic search engine optimization for their website, developed by a professional search engine marketing and custom website design company like DDA. 

1 Enquiro 2005
2 The iProspect Search Engine User Behavior Study, April 2006
3 Are Corporate Websites Optimized for SEO? By Paul Bruemmer, 2005
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research, April 2004
5 eMarketer
6 SEMPO 2006
7 SEMPO “The State of Search Engine Marketing 2005”
8 JupiterMedia 2003


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The Original Custom Website Design Company


For a website that is extremely relevant and visually appealing, Dynamic Digital Advertising has developed a 14 step process that will land your website in the top search results of major search engines Google, Yahoo and MSN. A custom website design and development company that uses keyword research, organic search engine optimization, search engine marketing and custom website design services to optimize a website to maximum relevancy. Graphic design services, when combined with the expert content development by an in-house team of copywriters, serve to create a website that is truly engaging which converts website visitors to consumers.
Learn more about website design and development


Dynamic Digital Advertising provides clients with the most complete offering of digital marketing and promotional services in the country. Clients of DDA enjoy enhanced corporate identities due to the expertise of graphic designers that design product logos and branding tools. Marketing and branding tools include website design, digital video production, large format graphic design and digital photography. Clients can also choose to enhance their presence at trade shows by utilizing DDA’s graphic designs for trade show displays, banners, table covers and videos.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing