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The Pay Per Click Alternative

Pay Per Click Alternative

Who's Who in Search Engine Marketing

Who's Who in Search Engine Marketing?

Search Engine Marketing is a growing industry, claiming $5.75 billion dollars, a 44% year-to-year increase, over online advertising dollars spent last year1. With the help of a professional website development company like Dynamic Digital Advertising (DDA) your online marketing strategy could result in top search engine result listings among major search engines like Google, Yahoo! or MSN.

The Top 10 Search Engines
In a study released in November 2005, Google comes in first on the search engine top 10 claiming 46% of U.S. based searches2. Yahoo!Search comes in second with 23% and MSN Search comes in third with 11%. The remaining 20% is split between the second tier of search engines: AltaVista, AOL NetFind, Ask, Fast (otherwise known as alltheweb), Gigablast, Netscape Search,, WISEnut and industrial search engines and directories.

Pay Per Click Search Engines
There are many search engines who offer Pay Per Click programs but the two largest Pay Per Click search engines are Yahoo! and Google. Google's Adwords program specializes in PPC marketing on Google and is the largest and most frequently used because it is considered by some to be the most effective. Yahoo!'s Overture is also very popular, providing PPC advertising in text ad boxes on the right side of the page as well as PPC ads at the top of each page. However, the cost of PPC marketing on one of these major search engines many times exceeds the profit. There are other PPC search engines that are smaller than Yahoo!'s Overture or Google's Adwords and provide lower cost per click but do not generate as much traffic.

SEM Firms
There are many search engine marketing (SEM) firms who specialize in optimizing your site through both PPC advertising and organic search engine optimization. Started in 1996, iProspect is marketed as the original search engine marketing firm (DDA has also been offering SEM services since 1996) and specializes in natural search engine optimization as well as pay per click advertising management. Other SEM firms like Fathom SEO, who also provide both SEO and PPC marketing services, can develop a search engine marketing strategy that can boost an advertisers online presence.

Professional Website Development for Organic Search Engine Optimization
A professional search engine marketing and website development company, like Dynamic Digital Advertising, can help an advertiser learn how to improve their site so that it appears in a higher position on the major search engines. Considering that 4 out of 5 search engine users report that they won't even click on a site that they know is sponsored3, organic SEO is essential in achieving higher positions within the major search engines.  

1SEMPO “The State of Search Engine Marketing 2005”
2 Nielsen//NetRatings
3The iProspect Search Engine User Behavior Study, April 2006


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The Original Custom Website Design Company


Dynamic Digital Advertising is a leading professional custom website design and development company located in Philadelphia and servicing New Jersey, New York and across the US. Since 1994, DDA has helped companies achieve top search result rankings for the major search engines through their 14 step process including extensive keyword research, organic search engine optimization and search engine marketing. DDA’s design and development services improve a website visitor’s experience, reeling them in with catchy graphics and succinct content and converting them from visitors to consumers.
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The largest catalog in digital marketing and promotional services in the country can be found at Dynamic Digital Advertising. Located in Philadelphia and serving the entire US, DDA excels in traditional print market media that utilizes graphic designs to produce calendars, business cards, post cards and brochures. By combining the efforts of our expert graphic designers with our in-house team of copywriters, powerful and engaging marketing materials are created that increase a company’s presence in the market.
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Pay Per Click Search Engine Marketing vs Organic Search Engine Marketing