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Dynamic Digital Advertising, a custom
web site design and
development
company, provides
services that offer
high levels of
optimization and
functionality as well
as high-end
aesthetic web site design.
Founded
in the greater Philadelphia
area in
1994, DDA serves Pennsylvania,
Delaware, New York, New Jersey, and
other national and international areas by
developing state-of-the-art web site
designs
that become centerpieces
of companies' Marketing in the 21st
Century™.
For companies who recognize the
importance of web site marketing and
promotion, DDA, the leader in internet
advertising and search engine
optimization for marketing,
has instituted
a
comprehensive 14 step custom web site
design
and web site development program
that unfolds a series of individual steps which
move the company in the right direction. Through professional image
presentation, strategic web site marketing, and search engine optimization,
Dynamic Digital Advertising constructs online businesses that market
to and impress search engines and potential customers alike. DDA’s
process comprises 14 steps to conceptualize, strategize, design, develop,
market, promote, and measure web sites to create a highly-effective marketing
tool.
Competitor Marketing
Analysis
DDA, the leading web site design company, utilizes Competitor Marketing Analysis to help clients understand
what successful online competitors have done to earn their position
in the online marketplace and to develop the aggressive Internet marketing
strategy necessary to compete successfully.
Goal Setting
Encompassing six areas from Strategic Planning to Improved ROI, DDA, a pioneer web site design and development company,
uses Goal Setting to ask the right questions that begin the planning
stages of the web site design and web site development processes.
Functional Plan
The function plan stage combines the client's real world business experience
with DDA’s web site design and development expertise to create a set of guidelines
based on a strategy to achieve the goals already established. The functional
plan acts as a guide to establish priorities so that the finished web site
design has capabilities critical to achieving efficiencies and improving
communication and productivity.
Keyword Research
DDA, a professional web site design agency, performs keyword research for the products or services your company
provides. This in-depth research helps DDA understand search patterns
and statistics, and targets your web site to potential customers.
Web Site Visitor
Conversion
By implementing conversion goal strategies, DDA works to achieve the
longer visitor times and higher user satisfaction rates that convert
visitors into customers. Ideally, visitors navigate the right pathways,
find the proper goal pages, and reach the right conclusion about doing
business with your company.
Architecture
and Navigation
Visitors who enter your business’s web site deserve instant gratification
in the form of information when, where, and how they want it. DDA knows
how to craft intuitive navigation systems and information that make
browsing fast, easy, and satisfying.
Web Site Design
and Corporate Identity
DDA offers the broadest spectrum of digital advertising services in
the United States. The degreed team of designers is talented and passionate.
Great corporate identity is aesthetic, compelling, meaningful, and consistent.
Great web sites must also be organized, interactive, intuitive, and enjoyable.
Keyword-Rich
Content Development
DDA's degreed copywriters and search marketing researchers combine to
create highly-optimized content that reflects online search patterns
while offering industry-savvy marketing content that sells. Keyword-rich
content generation balances a business’s marketing needs with
search engine optimization requirements. Accomplishing both, compromising
neither.
Functional Implementation
A proper implementation of the functional plan ensures that an online
business meets immediate and future needs required for success on the
Internet.
Web Site Usability
Analysis
To Be Sure™ Web site Usability Analysis is a DDA-pioneered service
that offers 3 high-level programs to help clients understand the human
experience as it relates to web site browsing. To Be Sure™ eliminates
blockages, clarifies ambiguous signals, strengthens calls-to-action,
and makes navigation intuitive.
Pre-launch Optimization
DDA integrates high-end optimization methodologies throughout the entire
process and reinforces the platform with specialized mechanisms prior
to launch. Consequently, Dynamic Digital Advertising’s web sites
are primed to earn high search engine rankings right from the start
and to improve those rankings as they age.
Web Site Hosting
For DDA's search engine optimization clients, state-of-the-art web site
hosting is a no-cost option. DDA offers a secure environment with high
performance servers and multiple data backups that are ideal for presenting
your business online robustly, professionally, securely, and safely.
Web Site Metrics
DDA employs a suite of metric software tools which analyze the effectiveness
of search marketing campaigns and provide detailed information about
user navigation, tracking, movement, and conversion rates throughout
all critical areas of the site.
Post-Launch Optimization
Immediately after the launch of a new web site, DDA goes to work utilizing
advanced optimization tools in an on-going process to refine and improve
the optimization platform established during the research, planning,
construction, and pre-launch processes.
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